Cruse Finance Group rebrand

Cruse Finance Group, 2026. Graphic design by Finn Graphics, Gold Coast.

Cruse Finance Group is Mark Cruse's mortgage broking business, launching on 1 October 2026. His clients come through referrals, so most people meet the brand when they look him up. It had to look established enough to trust and human enough to call.

What was made: Logo suite, Brand guidelines, Stationery, Email signatures, Social templates, CRM asset pack.

Cruse Finance Group mockups: the crest on a tote, an app, embossed stone and a phone